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An easy way to manage business and personal accounts on Pinterest

by helen on June 12, 2012

Until the beginning of last year I’d been hoarding things that inspired me as starred items in Google Reader. Then came Pinterest. It was like someone had read my my mind and I could finally see everything at once, look through my links easily for inspiration and find something I’d pinned months ago in seconds.

But the thing that’s been bugging me the past few months is…

“How do I separate personal and business pins without getting confused or having to constantly log in and out of different accounts?”

Thankfully I’ve found a solution and I wanted to share it with you!

I have two businesses, Mariposa and Bright by Design. People interested in one might not necessarily be interested in the other, and potential clients, customers or blog readers might only want to see pins related to that area.

Nice as my cake recipes are, someone who needs help with their branding and logo probably isn’t thinking about baking. Or alternatively they’ll start thinking about baking and get completely distracted from what they were intending to do… which was get in touch with me and use my services (That’s not good for business!!!)

Having your business and personal pins muddled together isn’t just distracting for customers, it’s annoying for you too. You don’t want to waste time repinning all the pins you’ve pinned so far. You also don’t want to have to maintain two or three Pinterest accounts. Constantly logging in and out is incredibly frustrating – trust me I’ve tried!

So how can you easily maintain two or three Pinterest accounts?

When you edit a Pinterest board you’ll notice that you can add another person to Pin to that board. If you have all your boards in one account and then create sub-accounts you can pin to all your boards and populate other accounts without having to log in to each one individually. Awesome.

For example…

All my boards are in my helenthornber Pinterest account. I also have a brightbydesign account and a mariposadev account.

The boards I think are of interest to people who want to develop their business brand, improve their website or design something promotional I share with mariposadev.

The boards related to parties, weddings and events I share with brightbydesign.

But I can pin to all of them from helenthornber – brilliant and easy!

Here are the instructions to get set up…

These are the easy steps to set up a separate business Pinterest account to share with your customers. I will refer to your personal Pinterest account as your home account and your business account as your work account.

1. When logged into your home account, hover over you name/profile picture in the top right corner and click ‘invite friends’. Enter your work email and click ‘Send’ then follow the instructions to set up a new account.

2. Follow the link in the email to set up a work account. When you’re done, follow your home account and then log out.

3. Log in as your home account.

4. Click on ‘Edit’ below any board in your home account that you would also like to show up in your work account. You’ll notice at just above ‘Save Settings’ there’s a ‘Who can pin?’ option.

5. In the ‘Add another pinner’ box type the name of your work account (not the account name – the actual first name and surname you used to set up the account). Click on your work account when it shows up and click ‘Add’. Pinterest will automatically send an invite to your work account (you don’t even have to click save!)

6. Repeat the above for every board you’d like to share with your work account. Then log out of your home account.

We’re almost done I promise… it’s easy from here on in!

7. Log into your work account and go to your boards and you’ll see invitations. Click ‘Accept’ on each one. Now rearrange your boards into the order you want. Then log out of your work account.

Now you can log in to your home account as normal and pin away, knowing that all your lovely pins will be showing up in your business Pinterest account for those lovely potential customers to browse and be inspired by!

You can follow me on Pinterest…

mariposadev for brand and design inspiration

brightbydesign for party, event and wedding inspiration

helenthornber for all the above and everything else!!!

Do you have any questions about using Pinterest for business? Leave them in the comments and I’ll do my very best to answer them!

jen June 12, 2012 at 6:39 pm

Yep! You’ve cracked it!
Thank you, very helpful…
I want to play on Pinterest now, but I have too much work to do – bah!

helen June 12, 2012 at 6:41 pm

Glad it’s helped! And when you do get time to play on Pinterest let me know if you have any other questions about it, I’m a bit of a Pinterest addict!

Beth July 3, 2012 at 8:16 pm

This is such a fabulous find- but I’m at an impasse. It’s forcing me to use Facebook to sign in with the new account, but as all of my Facebook accounts are under my “home” email, it’s not working. Any suggestions? This is a perfect solution if I can find a workaround to this.

Thanks so much,

Beth Carson

helen July 4, 2012 at 10:47 am

Hi, I had the same issue as you a few months back. I emailed them (from the email address I wanted to log in with) to ask them to remove the link with my Facebook account and let me login with that email address. It seems they now have a support page at where you can send them a message about the issue and ask them to unlink Facebook from your account. I hope that helps!


Sally October 12, 2012 at 9:47 pm

Hi Helen, I have a personal account and I just started another account (with a different email) for my blog. I didn’t use my first and last name when setting up the account because I want it to show my blog name, Real Small Estate. When I try to add my Real Small Estate as another pinner to the boards on my personal account, I get the message “username not found.” How did you set up your account for “Bright by Design” so that Pinterest recognizes your name?


Sally October 12, 2012 at 10:00 pm

Hi Helen, sorry, I just figured it out! I have to follow my blog account and vice versa in order for the name to show up when I want to add a pinner.

Thanks anyway :-)

helen October 15, 2012 at 10:23 am

Hi Sally! Sorry for my delayed reply! I’ve been out of the office for a few days. Names are a confusing thing in Pinterest! It also doesn’t let you search for people by the URL identifier e.g. if you’re on Twitter you can search @mariposadev or Helen Thornber and you’ll find me, but on Pinterest you can only find by searching for Helen Thornber NOT mariposadev. I hope they improve this soon so that you can search by both URL name & user name.

Glad you got it sussed though!

Nik October 16, 2012 at 6:06 pm

This….. this is bona fide genius!!

helen October 16, 2012 at 6:10 pm

Thank you, I’m glad you’ve found it useful! If you have any other questions about Pinterest just ask, and I’ll do my best to answer.

Karen November 30, 2012 at 9:33 pm

Hi Helen,

I’m at an impasse with this issue. I’ve asked Pinterest support several times and get no response. Hoping you can crack this since I would think Pinterest runs in to this often.
I set up my personal acct awhile ago. I’ve recently set up a business acct, but somehow the business acct has overwritten my personal (even though I’m using separate logins and email) and now I can’t even go to my personal homepage. I can go to my boards, but I can’t pin to them or anything.
Have you heard of this issue?

Sarah January 5, 2013 at 5:01 am

Thank you so much for this post. I could NOT figure this out and pinterest is no help.

Kania February 5, 2013 at 7:39 pm

Thank you sooooo much, this worked out wonderfully!

Kris @ Weird, Unsocialized Homeschoolers February 20, 2013 at 12:50 am

Brilliant! And the best part? The simplicity. Thanks!

Golla April 9, 2013 at 12:02 pm

Thank you so much for this post, it is just what I need! However, when I try to invite myself from my work mail, nothing happens. I just get a mail with a link, and when I click on that it takes me to my Pinterest page without allowing me to set up a work account. I have probably misunderstood something.

Eva April 17, 2013 at 9:15 pm

Oh god, thank you so much for this brilliant solution! You saved me a lot of time :)

Web Design Singapore July 15, 2013 at 2:05 pm

well, a multiple pinterests management tools suggestion will be great too

Janel August 13, 2013 at 7:48 am

Thanks so much! This works great.

Jennifer August 15, 2013 at 8:22 pm

The only trouble with this method is if you’re managing boards that shouldn’t be visibly connected. For example, I manage Pinterest accounts for two totally different blog sites aimed at different markets. I don’t want Account A boards publicly showing up under Account B, or vice versa. It’s too bad because I was excited to find a way to not be logging in and out of different accounts all day long.

I see that your two business Pinterest accounts are no longer open. Did you decide to consolidate in the end?

kara September 19, 2013 at 9:19 pm

I approached this a little backwards and now I’m trying to fix it. I turned my account into a business account first and then added a personal account. Although I can log into each of them separately, it seems like Pinterest understands that I manage both. I can’t add myself as a pinner, because it says the boards are already mine. Should I see if they can undo my business account conversion?


Helena September 29, 2013 at 8:29 pm

Thank You so much! I was going crazy with the log in log out thing!


Mark Madere October 3, 2013 at 3:21 pm

Great info Helen!

Does the process in your article still apply? Anything new or different we should be aware of?

Thank You!


JadeAdele October 8, 2013 at 4:01 pm

Hey Helen! I’ve been doing this for a while and it’s pretty helpful, but as my business pinterest I follow boards and users I don’t necessarily follow with my personal account, so I still have to toggle back and forth between my two home feeds. Any suggestions?!?

Todd October 15, 2013 at 12:01 pm

Is this not working anymore? I do not see the “Who can pin” option on Pinterest.

If this does not work anymore, do you have a suggestion for managing multiple Pinterest accounts?

Steph December 4, 2013 at 5:39 pm

Hi Helen,
I just found your blog…wondering if you could help me here. I converted my account to a biz account this past summer and now I’d like to create a second account to begin to separate personal pins from the others. I thought by creating a new personal account I could use that as my primary and connect back to my biz account but I’m not having any luck. Any suggestions?

Alissa December 27, 2013 at 10:31 am

Hello Helen!
Thanks for the great post. I did something similar a while back – but now I struggle with my business account stating I’ve only pinned 2 pins (since almost all my pins are pinned by my personal account). I feel like people would be less inclined to follow my business account because of this low number- and random pinners are drawn to my personal vs. business as a result of the origin of the post. I just can’t come up with a clear solution, what are your thoughts?


alex February 8, 2014 at 8:41 am

so many thanks for this tips. I had been banging my head for this…

Kristine February 12, 2014 at 3:20 am

Hi helen thanks for the tips, but what happen with your accounts mariposadev & brightbydesign? are they deleted by pinterest?

Do pinterest allowed to have more than one pinterest account?


Calandra Balfour March 17, 2014 at 12:46 pm

very helpful indeed! Thank you very much for this post!

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